Vol. 11 No. 4 (2026): TKM International Journal for Research In Management

View Vol. 11 No. 4 (2026): TKM International Journal for Research In Management
Published: 2026-10-29

Articles

  • A Systematic Review of Theoretical Perspectives and Emerging Trends in Influencer Marketing

    Mythreayi Venkatesh, Ramya Raman
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.175

  • Social Media Influencers as an Emerging Marketing Tool in India’s Cosmetics Sector

    Aruna M, Dr. P. Rajasekar
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.176

  • Consumer Responses to Visual, Sensory and Emotional Marketing Cues in Cosmetics: An Exploratory Survey in Thrissur, Kerala

    Aysha Mehjabeen, Jilu Varghese
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.233

  • Riding Green: Electric Two-Wheeler Purchase Intention Based on the Extended Theory of Planned Behaviour

    Habtamu Kebede Worku, Dr. K. S. Chandrasekar, Dr. Ambeesh Mon S.
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.236

  • Determinants of Entrepreneurial Intention among Fisheries Students in Kerala: Evidence from a Primary Quantitative Survey Using the Theory of Planned Behaviour

    Thansy M.Y., Nikita Gopal, Rajesh Kenoth
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.275

  • Unified Payments Interface (UPI): Trends and Growth in India’s Digital Economy

    Nitheesh S. Babu, Amalraj R.
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.276

  • Workplace Incivility and Internal Glass Ceiling Among Women Employees: Examining the Moderating Role of Age

    Varsha M Nair, Dr. Andrews Thomas
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.173

  • Impact of Digitalization on Agricultural Market Performance in India: A Time Series Analysis

    Dr. S. Jayadev, Dr Sajeev Kumar B, Dr. Anjaly H.
    DOI: https://doi.org/10.68878/tkmijrm.v11i4.174