TKM International Journal for Research in Management

Articles

• A Systematic Review of Theoretical Perspectives and Emerging Trends in Influencer Marketing

  Mythreayi Venkatesh, Ramya Raman

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.175

• Social Media Influencers as an Emerging Marketing Tool in India’s Cosmetics Sector

  Aruna M, Dr. P. Rajasekar

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.176

• Consumer Responses to Visual, Sensory and Emotional Marketing Cues in Cosmetics: An Exploratory Survey in Thrissur, Kerala

  Aysha Mehjabeen, Jilu Varghese

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.233

• Riding Green: Electric Two-Wheeler Purchase Intention Based on the Extended Theory of Planned Behaviour

  Habtamu Kebede Worku, Dr. K. S. Chandrasekar, Dr. Ambeesh Mon S.

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.236

• Determinants of Entrepreneurial Intention among Fisheries Students in Kerala: Evidence from a Primary Quantitative Survey Using the Theory of Planned Behaviour

  Thansy M.Y., Nikita Gopal, Rajesh Kenoth

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.275

• Unified Payments Interface (UPI): Trends and Growth in India’s Digital Economy

  Nitheesh S. Babu, Amalraj R.

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.276

• Workplace Incivility and Internal Glass Ceiling Among Women Employees: Examining the Moderating Role of Age

  Varsha M Nair, Dr. Andrews Thomas

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.173

• Impact of Digitalization on Agricultural Market Performance in India: A Time Series Analysis

  Dr. S. Jayadev, Dr Sajeev Kumar B, Dr. Anjaly H.

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  DOI: https://doi.org/10.68878/tkmijrm.v11i4.174