Aysha Mehjabeen, and Jilu Varghese. “Consumer Responses to Visual, Sensory and Emotional Marketing Cues in Cosmetics: An Exploratory Survey in Thrissur, Kerala”. TKM International Journal for Research in Management, vol. 11, no. 4, Nov. 2026, doi:10.68878/tkmijrm.v11i4.233.